Integrated marketing communications plan for 1 year for small or Assignment

Integrated marketing communications plan for 1 year for small or medium business - Assignment Example Their target market is presumably young people, as they emphasise their youthfulness in all their media, emphasizing that their hierarchical structure is all people under the age of 26, and emphasizing how they want to get young people involved in their mission, and also this is shown by their concentrating their efforts at universities and schools. The weakness lies in what is brought up above – Oaktree does not make financials available. These are numbers that potential donors will look at to decide if their dollars are going to be well-spent, and with Oaktree it would be impossible to tell where donations go, because there is no information about this. As I stated above, their Facebook page is not doing Oaktree any favors either. Although Oaktree regularly posts information into the newsfeed, this information garners very little attention. Very few people comment on any of their postings, and very few people even bother to state that they like the postings. Yet they have 2,700+ followers on Facebook. I am not certain what the problem is there, but they are obviously have problems getting people interested in what they are doing. Their strengths lie in their initiatives. They knock on doors, they partner with other organisations and schools in other countries, they fundraise as part of a global effort. These are all good. Their goals are admirable, and they are clearly stated – they want young people to get involved in the effort to eradicate poverty. It is just the execution of these ideals that leaves much to be desired. The potential competitors for Oaktree are Oxfam and World Vision Australia, both of which have their act together more than Oaktree does. Oxfam has over 40,000 Facebook followers if you combine Oxfam UK with Oxfam USA. Their website is much more user friendly as well. It is easy to navigate, the pages do not take forever to load, and

Does Affordable Housing on Exception Sites impact on making rural Essay

Does Affordable Housing on Exception Sites impact on making rural villages sustainable or unsustainable - Essay Example Simply an approximate ten percent of the homes within rural segments are communal housing for rent, in contrast to the twenty percent within urban communities (odpm.com) The various Housing Corporations and partnerships, like the Chichester District, and the CDC in West Sussex aims to make certain that all and sundry have an occasion of a respectable home which they can manage to pay for, as well as to guarantee a sustainable local society within the several villages inside the principally agricultural district, by way of a high percentage of aged population is dedicated to helping deal with the housing requirement within rural regions moreover this help invigorated the rural strategy which is premeditated to notify as well as support this vocation. The one and only resolution specific strategy, was majorly inaugurated within the year 2001 and ever since then has been accountable for a spotlight on rural requirements as well as a intensification within our rural housing programme, which has more than amplified ever since the strategy was primarily pioneered. Throughout the National Affordable Housing Programme for the year 2004 till 2008, all the housing associations are offering supplementary new 5,500 fresh homes for the rent as well as low cost home possession within rural regions. The additional Regiona... At the grassland roots, associations have counterfeit the joint ventures with rural community councils, land holders as well as local communities to recognize the regional requirements as well as to mark the assets to convene with them (odpm.com). The outgrowth of these corporations are innovative housing association schemes within a lot of England's marketplace towns, villages as well as hamlets including minor proposals that make it potential, for instance, for the sons as well as the daughters of the rural communities to donate to their vivacity as well as their sustainability. This approach is premeditated to carry on as well as perk up their workings inside the rural regions moreover concentrates on: - forming as well as supporting the joint ventures to distribute a lot more reasonably priced housing for rent out as well as reasonably priced residence ownership in rural areas; sustaining and making the best use of the existing affordable housing in rural areas; - forming sustainable rural societies, skirmishing social prohibiting, as well as dealing with discrete shortcoming within rural regions; - looking for ground-breaking ways of escalating the supply of terra firma for rural housing at the same time as shielding the veracity of the landscape; - sustaining as well as encouraging stumpy cost home rights inside rural regions with suitable defense to make certain a supply of reasonably priced housing within the near future; - also, endorsing and encouraging a good quality design in addition to the utilization of locally resourced materials within housing association systems; and - making sure that all the homes are constructed within

Respond to the following questions from the perspective of a Qing Essay

Respond to the following questions from the perspective of a Qing Beaurocrat, circa 1900 - Essay Example If this process is met with resistance from China, conflict often arises. The emperor has sought to avoid conflict, and accept the treaties of Europe, as a means for strengthening China. China must become a modern nation. In our nation, European powers such as England know their colonization paradigm when they conquer our population, and use it to their advantage by taking the high ground of cultural superiority, even while some of their methods of conquering are very inhumane and not fair and even-handed, even by their own standards of social meaning. Therefore, I support the emperor’s position that European nations are welcome in China, and the treaties will be held, but we will also not be conquered, or treated by the Europeans like slaves, just because of their military might. -How would you characterize China’s relationship with the European nations†¦? Over the last seventy years, our great nation has made concessions with European nations, and as a result, th ey have walked all over us. Initially, we sought to take advantage of trade and increased revenue that would benefit everyone. However, the European powers kept taking and taking, and giving nothing. Of course, this is somewhat of an exaggeration; they did give us the giant social problem of opium addiction. In general, the emperor has tried to avoid conflict and advocate peace with the European nations. ... However, I will say that since China has experienced European colonialism, the country faced basically the same internal economy, which does not match the modern world. This has led to interest China has developed in getting aid from the international community to help repair what years of political economic and social setbacks have done to the country’s public sector. In recent history, China has been affected by political turmoil, and internal strife to a great extent, which in many cases drives the foreign policy of the nation inwards rather than outwards. This is no fault of the emperor, who has often been deceived by traitorous advisors. The insecurity of the situation has also driven many people into poverty, both in metropolitan areas of the country and in more rural areas, where the people are quite angry. -Do the reforms in Japan have any relevance to the direction China should take? Of course, in the Qing court, we would never presume to follow Japan as any sort of e xample. The Japanese are barbarians, and in some ways, their barbarism exceeds that of the Europeans. However, when looking at the reforms of Japan, we also see that these reforms have been very extreme. It seems that Japan wants to convert itself into a more Western form of barbarity overnight, and this is both foolish and unrealistic. China needs to become more modern, but it will not be accomplished by changing its system overnight, and simply copying and adopting Western European ways. So, the reforms of Japan can guide China in their general spirit of modernization, but not in actual real-world application. -Why is the Boxer Rebellion happening? Should the Chinese government respond? Here in the Qing court, we are educated and civilized people. In the

Amazon Company Background Research Paper Example | Topics and Well Written Essays - 2250 words

Amazon Company Background - Research Paper Example For effective management f its network relations, the company has, in addition to its Seattle headquarters, an additional office at Coffeyville, state of Kansas. Additionally, Amazon.com has global websites in the US, UK, France, Germany, Canada and Japan with a view of serving the domestic consumers of its products and service. With more than eight thousand full time employees, the company is able to have effective communication with its customers within the online or network relationships. In this regard, the placing of orders, acquisition of relevant information, following the progress of the order and online sale of products and services are transactions which are effected during the network relationships. The company values its employees as the most important resource in effective management of network relationships between the company and its employees. The management of network relationships includes effective and efficient communication between the Amazon sellers and the customers. Customers are provided with an interface of creating user accounts through which their communication with the sellers will be facilitated. Through these accounts, the users are able to view the company’s variety of products and make necessary inquiries. This is then followed by making or orders by the customers. The orders are consequently processed by the company’s employees within the various subsidiaries and retail shops. The company’s policy provides for professionalism and effectiveness in communication. which includes giving the customers appropriate feedback on the progress of the orders. Additionally, the procedure of communication within the company is in support of enhanced relationship between the sellers and the customers. This is aimed at ensuring effectiveness and quality in the provision of services and products to th e company’s market. Call Centers for Facilitating Relationships The company has call centers Kennewick, Grand Forks and Huntington within the US. Additionally, Amazon.com Inc. has call centers in Cape Town, South Africa and Hyderabad, India. These call centers play the most significant role of enhancing network communications between the customers and the sellers of the company’s products (Ratnasingham 1). The activities in the call centers employ information and communication technology in addition to the utilization of telecommunication networks in order to efficiently meet the needs of consumers for information. More importantly, the consumers are enabled to inquire about the various details on the company’s products and thus achieve an enhanced shopping experience. In addition to the communication with the customers, the data centers play a role of coordinating the activities of the various

Applied buyer behaviour in global context Essay

Applied buyer behaviour in global context - Essay Example Currently there are six main releases of iOS. These include; iPhone, iPhone 3G, iPhone 3GS, iPhone 4G, iPhone 4GS and the latest iPhone 5 (Beavis 2012). The Apple Company launched four TV advertisements. One advertisement focused on the new ear pods while the three showing off the device’s new features. ‘Thumb’ is one of the four ads that explain why despite the phone’s taller display users will still be able to reach the whole touch screen with their thumb. The ‘Cheese’ advertisement shows the iPhone’s camera application capturing a panoramic photo of a group of children in fancy dress. The adverts were narrated by Jeff Daniels the star of â€Å"Dumb and dumber and Newsroom†. ‘Physics’ shows off the design, size and weight of the iPhone 5. The advert shows the larger 4 inch display and the thinner profile of the device. The ‘Ear’ explains why apple chose the new design of the headphones. IPhone 5 TV adve rtisements Cheese Thumb Ear Turkey According to the Apple website (Beavis, 2012; pg. 01), the new iPhone 5 is eighteen percent thinner than iPhone 4S (7.6mm), it is lighter by 20% at 112grams. The bigger screen is 4-inch screen with 16:9 aspect ratios and an 1136 x 640 resolution and a retina display of 336ppi. The new iPhone is sold in two colors, black and white with different storage capacities. In comparison to the previous advert, the iPhone 5 advertisement concentrated on the awesome features of the iPhone. Labeled the ‘Genius ads’ the previous advertisement campaign consisted of three Television advertisements that were broadcasted during the Olympics Opening Ceremony and depicted an Apple worker (Genius) assisting several Mac owners in unlikely situations. The first Advert showed the Apple Genius on a plane helping a Mac owner make an anniversary film for his wife after forgetting the occasion. In second advert, the Apple Genius answers the door in his uniform a t four in the morning to an expectant father who wants to make cards to send the family to announce the birth of the baby, during this time the wife is in labor. The last one depicts the Apple Genius that bought a PC that is a Mac (Trenholm, 2012). The main focus of the Genius advertisement was to show potential customers that Apple has a team of experts available to attend to them should they encounter problems while using the unfamiliar operating system. It ended up offending the public who thought that it lacked creativity. IPhone 5 target market Demographically, iPhone targets consumers aged between 18 and 35. These are mainly the youth population composed of students and young professionals. They must be from a working class and mainly urban dwellers. Features of iPhone that are psychologically appealing to the consumers include stylish appearance, countless applications, multimedia, sensitive touch and user friendly technology. However, the main driving force towards the purch ase of an iPhone is the brand name. Image conscious individuals attach feelings of privilege when using iPhone. Such people are also fashionable, and in order to stay abreast with the current technological trends, they are likely to purchase every new release of iPhone. IPhone also appeals to tech-savvy individuals, attention seekers and extroverts (Piercy & Nicouloud, 2012). Furthermore, study shows that the majority of iPhone users posses similar character traits. For instance, they are lavish spenders who mainly buy branded products and are socially

Inflation and Real Rates of Return Essay Example | Topics and Well Written Essays - 1500 words

Inflation and Real Rates of Return - Essay Example Real interest rates can be positive as well as negative. A positive real interest rate indicates that the purchasing power of the individual is increasing while a negative interest rate shows that the purchasing power of the individual is decreasing if the individual invests at the nominal rate. From the calculations above, it can be understood that at the current level of inflation, if a person invests in 1-year Certificate of Deposits, he will end up with less purchasing power. It can be analysed in such a way that a higher inflation rate than the nominal interest rate means that the purchasing power is decreasing at a faster rate than the rate of return of the investment. 2. Duration (Bonds) a. Frederick Macaulay developed a method to measure the interest rate risk of a bond and called it Macaulay Duration. He felt that duration is a better â€Å"measure of the bond’s worth than its time to maturity because duration considers both the repayment of capital at maturity and t he size and timing of coupon payments before maturity† (Macaulay Duration). Macaulay Duration is the weighted average term to maturity of the cash flows from a bond. The weight of each cash flow is determined by dividing the present value of the cash flow by the price (Macaulay Duration Definition). Duration measures a bond’s price sensitivity to interest rate changes. ... Calculating V-: I/Y= 9% V- = $92.406 Calculating V+: I/Y= 11% V+ = $87.781 3. Price-Earnings Ratio a. False. The PE ratio is equal to the market price of the share divided by the earnings per share (EPS). If we are using the dividend discount model to estimate the share price, a higher beta would lead to a higher required rate of return. This would decrease the share price and as a result the PE ratio will decrease. b. True. The PE ratio tells us how much an investor is willing to pay for $1 of a company’s earnings. If the net income of a company is good then the investors will be willing to pay more for a dollar earned. The ROE is equal to the net income divided by the average shareholders’ equity. A higher net income means a higher ROE. c. False. If we are using the dividend discount model to estimate the share price, higher dividends will result in a higher share price. Higher share price will increase the PE ratio. When the plowback rate is higher the dividends will be lower. 4. Book Value a. The market to book value signifies how many times a company’s stock is operating per share compare to the company’s book value per share. The organization’s book value reflect historic costs, hence this ratio is significant in indicating the management’s success in adding value for its shareholders in case of the market value being higher than the book value. A high price to book value ratio means that shareholders expect the management of the company to create more value with the given level of assets. b. Common shareholders’ equity = (20,000 x 20) + 5,000,000 + 70,000 Common shareholders’ equity = $5,470,000 Book value per share = Common shareholders’ equity / Number of common shares outstanding Book value per share = 5,470,000 /

Concept Analysis. The Concept of Therapuetic Relationship in Mental Essay

Concept Analysis. The Concept of Therapuetic Relationship in Mental Health Nursing - Essay Example In a mental health setting, establishing a therapeutic relationship with the patient makes it easier to provide interventions and initiating two-way communication with the patient. Assumptions Mental health nurses hold a set of beliefs or values that guide them in their work. First, mental health is considered as a specialized area of nursing practice, education, and research (Videbeck 2010). Mental health nursing is an essential component of the mental help profession, making use of various nursing, psychosocial, and neurobiological theories, as well as research evidence towards the development of general, patient-centred mental health interventions (International Society of Psychiatric Mental Health Nurses 2011). Second, the mental health nursing practice places importance on the promotion of mental health and interventions focused on the prevention, treatment, and management of mental disorders. Moreover, a successful therapeutic relation between patient and nurse is founded on tr ust and mutual respect. Establishing a therapeutic relationship with a patient is an important step towards removing the stigma and discrimination commonly associated with mental illness (Videbeck 2010). Third, the mental health nursing profession acknowledges the essential role of research in the development of improved mental health care approaches and interventions. Fourth, the promotion of mental health goes beyond the doors of a mental institution by encouraging society to take action and take part in shaping health and organizational policy. This can be realized by fostering collaboration between individuals, families, communities, populations and social agencies (Videbeck 2010). Mental health nurses advocate a holistic approach, equal access to culturally competent care, protection of human rights, and safe, conducive work environments. Moreover, the mental health profession promotes reflective ethical practice, continuous learning, and the establishment of a moral and vision ary nursing leadership that adheres to the Code of Ethics for Registered Nurses (Videbeck 2010). Goals of Concept Analysis Rodgers (1989) acknowledged the importance of the development and clarification of the nursing knowledge base. Concepts are essential components required to perform specific tasks, and any ambiguity that exists on a concept, whether by definition or attribute, would affect its effectiveness in addressing a particular situation. This is the reason why concept analysis is commonly utilized to ensure that important concepts possess a definite degree of clarity. However, the method of concept analysis in the field of nursing is not fully understood by nurses. This is due to the fact that most nurse scholars fail to fully examine the philosophical foundations and results of concept analysis. Most nurses therefore have no clear idea how the methods of concept analysis works Meleis (2007) described the goal of concept analysis as a method of advancing a specific concep t to a higher level of development. Specifically, concept analysis is performed to determine how a concept may be used in research, clinical practice, instrument development, and theory testing. The most common methods utilized are: Wilson’s Method of Concept Analysis, an 11-step technique for clarification and conceptual communication;